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About Us

About Us

Mission Statement

Through education, employment, and the goodwill of others we strengthen individuals, families, communities, and the environment.

Vision Statement

Goodwill Southern Los Angeles County values all people by supporting diversity and inclusion, and providing access for individuals in our communities to achieve their fullest potential.

Core Values

  • Stewardship: We will steward internal/external relationships, donated goods, and finances
  • Opportunity: We will pursue personal and professional growth, career expansion, and innovation
  • Learning: We will be a learning organization
  • Authenticity: We will foster a sense of belonging
  • Commitment: We will do what we say

Purpose Statement

Goodwill Southern Los Angeles County’s purpose is to provide vocational education, work training programs and support services for people with barriers to employment.

About Goodwill Southern Los Angeles County

Goodwill, Southern Los Angeles County is a 501(c)(3) nonprofit organization that transforms donated goods into job training, education and placement services for individuals with barriers to employment. Goodwill Southern Los Angeles County serves 22 cities and communities throughout Southern Los Angeles County.

Our skills training, education, job preparation and placement programs build lives, families and communities—one job at a time. Placing individuals in productive and competitive employment fills them with the value, joy and dignity of a paycheck. We believe putting people to work not only benefits the individual, but also the community’s economic vitality through taxes, spending power, real estate values, quality of life, and relief from social services and welfare systems.

Goodwill Southern Los Angeles County is one of 165 independent Goodwills with membership in Goodwill Industries International. Goodwill Southern Los Angeles County’s headquarters in Long Beach houses its administrative offices, training programs, processing operations, transportation fleet, LiNKS Sign Language & Interpreting Services, retail store and its e-commerce operations.

Strategic Plan 2023-2025

You can view our 2023-2025 Strategic Plan by clicking this link

Annual Reports

You can view our archive of Annual Reports here

2022 Annual Report

2021 Annual Report

2020 Annual Report

2019 Annual Report

2018 Annual Report

2017 Annual Report

2016 Annual Report

2015 Annual Report

2014 Annual Report

2013 Annual Report

Press Releases

You can view all of our company press releases at this link.

Staff & Board
2022 Board of Trustees


Johanna Johnson-Gilman
Robin Pano
Vice Chair
Ruth Perez Ashley
Corporate Secretary
Kenneth Cecil, CPA


Anjali Atkins
Dr. Ardel Guillamas Avelino
Treniece Cannon
Dr. Regina Cash
Veronica Garcia Davalos
Larry DeJarnett
Anitra Dempsey
Dan Descargar
Evan Hoover
Dr. Joan Romero
Dr. Celso Silla, III
Tim Skillman
Brad Ward
Elizabeth Williams

Goodwill Southern Los Angeles County Leadership Steering Team

Kimberly Hall
President and CEO
Rob Boyajian
Director of Information Services
Steve Cipolla
Director of LiNKS
Ben Espitia
VP of Workforce Development
John Kohl
VP of Finance and Accounting
Donna Snell
SVP of Sales Operations and Marketing
Krystal Urzua
Interim VP of Human Resources and Compliance
Maggie Zeppuhar
Executive Assistant to the CEO